Reed College

Reed College early 1970's

We are recreating Reed College early 1970's.  Reed is in Oregon.  We are saying our scenes take place in the late spring (the campus we are shooting at is quite green, so a classic fall or winter look won't fly with all our California greenery.)  As in the Jobs' neighborhood, colors should be in the same range with more of an emphasis on the earthier colors.  Layering clothing is good:  light jackets, overskirts, a sweater here and there, but still the fresh openness we had in the home neighborhood.

Palo Alto Steve Jobs' Neighborhood

Palo  Alto 1970's - Summer - warm, gentle, earthy, healthy, optimistic summer.
Please see Color Palette - earth and sky tones, soft warm colors, burned colors (burnt oranges, brown toned red, avocado, old golds), pastels.  think the color of aged photograph.
We do want color, just nothing that pops.  Patterns in clothing are good, but not the harsh aggressive patterns generally associated with the 70’s.  Shirt, blouse, and suit collars were big.  Ties were very fat.  Pants were worn up closer to the waistline (NO droopy drawers!).  Bell bottoms were popular, 501 Levis and classic khakis were popular.  Shorts were NOT baggy, and NOT long: think cut off 501’s or classic walking shorts.  Girls also wore rather short shorts as well as bells and levis, but the waist line was higher than today and much less tummy was displayed.  Skirt length were from mini to midi.  Sneakers were modest and flat: converse/ vans/ early Adidas etc styles.  Chunky heeled shoes, wedged as well as flat sandals; classic men’s lace up shoes, wallaby lace ups, loafers, flat rubber flip flops. Oh, and Hair, Hair, Hair….it was a rather hairy head and face time.

Color Palette "JOBS the movie"

Color Palette - reference photos.

Please look at the color in everything as a whole, not the clothing in particular.
Please try and bring these tones and shades in your choices of clothing.